Full Sail University Announces New Sports Marketing and Media Bachelor of Science Degree

Winter Park, FL (PRWEB) November 16, 2010

Full Sail University (fullsail.edu) is proud to announce the launch of its new Sports Marketing and Media Bachelor of Science Degree Program, for which the curriculum will be available entirely online. The degree program is scheduled to enroll its first class in early 2011.

The Sports Marketing and Media Bachelor of Science Degree, a 32-month online program, was designed to help produce the next wave of valuable contributors and leaders by giving them the tools to create and control content necessary for use in the evolving sports industry. Students will develop and refine skills in modern marketing concepts and practices which have become increasingly crucial for communication, game operations, sponsorship and revenue generation throughout the various types of companies that comprise the sports business. Such companies include leagues, franchises, collegiate athletic departments, agencies, management companies, sports media outlets, and sponsors.

This degree addresses content creation by providing students with a balanced skill set of technical expertise and an understanding of successful design aesthetics and brand execution as it pertains to sports marketing. Students will also gain knowledge in core business and marketing concepts as they apply to sports media, business models, sports marketing and research, public relations, sports law and contracts, and licensing and intellectual property.

During the culmination of this collaborative, project-based online curriculum, the Sports Marketing Final Project course allows students to create and produce a targeted sports marketing campaign, by challenging them to address the evolving needs of progressive sports businesses with innovative marketing strategies.

Through the use of Full Sails online platform, students are able to gain access to course information 24 hours a day, while participating in an innovative way to interact with instructors and fellow students via the Internet. To further facilitate connectivity, Full Sail Sports Marketing and Media students will engage the curriculum through an Apple MacBook Pro which comes to them through Full Sails Project LaunchBox, and which serves as their personal workstation throughout their education and into their careers.

Recognizing the need for professionals in the sports industry who understand the new media landscape, Full Sail designed this degree to meet the needs of both the industry and the sports focused individual looking to build a lasting career, said Josh Mora, Program Director of the Sports Marketing and Media Bachelor of Science Degree. Full Sail University is at the forefront of providing experiential based learning for numerous entertainment fields, which now includes sports. As graduates from other Full Sail programs have previously realized success in the sports industry, we feel very well positioned to enter this space, and we are excited to announce this new and innovative degree program.

About Full Sail University:

Since 1979, Full Sail University, located outside of Orlando, FL, has been an innovative educational leader for those pursuing careers in the entertainment industry. With over 34,500 alumni, graduate credits include work on OSCAR

BuySellAds Features AppCraver.com in iPhone App Advertising Marketing Pack for iOS Developers

(PRWEB) November 22, 2011

AppCraver.com, one of the foremost iPhone application review sites, is excited to announce that developers who need to market their apps now have an easy way to reach a broad online audience with a single media buy. Popular ad sales platform BuySellAds.com has created the iPhone App Starter Bundle to help advertisers find the most important iPhone websites for launching new products or getting additional exposure for established apps.

Releasing an app can be a stressful experience for developers seeking to earn profits from their labor. Its critical to generate publicity immediately following an apps release and the App Starter Bundle is designed to help do that.

Launching a new product in the App Store can be an exciting time, but it's also nerve-wracking, explains Barbara Holbrook, managing editor of AppCraver.com. For many independent developers, it's the first time they have ever had to plan a marketing strategy. The iPhone App Starter Bundle is an excellent way to kick-off a DIY ad campaign. It is expressly built for generating the most buzz on a budget, because it includes the top sites covering iOS news and iPhone applications.

The iPhone App Starter Bundle recommends six essential iOS websites, including AppCraver.com. With a bundled purchase, independent developers can achieve a more powerful marketing strategy for app advertising by appearing on multiple channels across the Internet.

The Bundles are built by hand by one of our staff, explains Mathew Kammerer, Ad Packs and Yoggrt Manager with BSA. They focus on quality sites that would make a great impact for advertisers looking to target a specific group.

With the app advertising bundle, developers can expect their ad to be seen by more than six million potential buyers in one month. The inclusion of AppCraver.com brings approximately 150,000 more viewers to the marketing mix.

For more information or to find the top iPhone app reviews, visit AppCraver.com. Developers looking to advertise their application can visit http://apcrv.co/buy-ads for a site overview. Or, get started quick with the iPhone App Starter Bundle at http://buysellads.com/buy/bundle/id/19.

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Introducing: The Internet Advocacy Book for Non-Profit Organizations and Cause Marketing Firms

Chicago, IL (PRWEB) September 5, 2007

The Internet Advocacy Book is for non-profit organizations and cause-marketers that use the internet to advocate for their cause. Starting today, the entire contents of the book have been published, and are freely available, at IssueMarketing.com.

The Internet Advocacy Book demonstrates how to win the battle for "share-of-influence" on the internet.

Topics covered include: internet keyword research, internet copywriting, inbound link campaigns, search engine optimization, internet advertising, internet press releases, advocacy blogging, internet outreach, email alerts, and affiliate programs.

Case studies of internet advocacy leaders are also provided, featuring: March of Dimes, PETA, Pew Center on Global Climate Change, VolunteerMatch.org, and Big Cat Rescue.

While "techies" may benefit from The Internet Advocacy Book, the intended audience is non-profit executives and cause marketers who wish to sway the opinion of a national audience to their point-of-view.

Rather than a "how to" format, The Internet Advocacy Book is written as a "how better to" guide, with laser focus on the best uses of internet-advocacy time. Readers are greeted with candid advice and insightful recommendations, without the bias or self-interest of rah-rah sales reps.

That approach is evident throughout the book. For each internet advocacy technique, coverage of advantages and disadvantages includes at least as many cons as pros. Self-assessment scorecards are provided to help readers identify areas of current strength as well as weakness.

The book's recommendations are concise and specific; so readers may find that they can accomplish many of their internet advocacy goals with in-house staff and volunteers.

The Table of Contents follows:

Chapter 1 Highlights: Keyphrase Research

Overview
First, Profile Your Audience
Target Keyphrases, Not Keywords
Select Your Keyphrases
Step 1: Brainstorm Keyphrases
Step 2: Add Keyphrases from Your Website's Log File
Step 3: Find Related Keyphrases
Step 4: Hijack Your Opponents' Keyphrases
Step 5: Leverage Online Keyphrase Tools
Step 6: Prune and Prioritize Your Keyphrases
Useful Tools

Chapter 2 Highlights: Internet Copywriting

Select a Primary Keyphrase for Each Webpage
Select Secondary Keyphrases
Identify Keyphrase Variations
Aim for Keyphrase Density of 3% - 7%
Structure Page Content Into Related Blocks of Text, with Relevant Headings
Insert Keyphrases Early in the Page Title and the Headline
Stuff, But Don't Clump
Replace Generic Words with Keyphrases
Use Keyphrase-Rich Hyperlink Text
Avoid Over Doing It

Chapter 3 Highlights: Inbound Link Campaigns

Earn Link Love by Offering LinkWorthy Linkbait
Linkbait: Humor, Conflict, and Controversy
Linkbait: Tools and Freebies
Linkbait: Case Studies and Research Findings
Linkbait: Interactive Games, Screensavers, and Ring Tones
Linkbait: Lists
Linkbait: Celebrity Photos and Interviews
Linkbait: Critical Reviews
Linkbait: Scholarships, Grants and Awards
Target the "Linkerati"
Request "Keyphrase-Rich" Text Links
Seek Inbound Links from Webpages with High Relevance and High PageRank
Request Links from Websites that Link to Your Major Allies and Opponents
Use a Contact Management System for Link Requests
Personalize Link Requests
Seek Inclusion in Editorially-Reviewed Internet Directories
Insert Inbound Links Into Educational Material Published at Web Guides
Recommend Your Website to Reviewers
Post, Tag, and Bookmark at Social Media Websites
Earn Links from Government (.gov) and Academic (.edu) Websites
Experiment with Paying Bloggers for Reviews... Selectively
Insert a Link in Your Response at Yahoo Answers
Insert Keyphrase-Rich Text Links into Job and Volunteer Postings
Insert Keyphrase-Rich Text Links into Press Releases
Insert Keyphrase-Rich Text Links into Syndicated Articles
Get Full Credit for All of the Webpages that Link to You
Add a "Link to Us" Button on Every Page of Your Website
Bestow a "Seal of Approval"
Avoid Reciprocal Links and Link Exchanges
Avoid Buying Text Links
Track Your Link Campaign Progress

Chapter 4 Highlights: Search Engine Optimization

Offer 100 Pages that Feature One Narrow Topic Per Page
Translate Topics Into Keyphrases that Attract At Least Moderate Search Activity
Lead Your "Title Tags" with Primary Keyphrases
Treat Description Meta Tags as Keyphrase-Rich Ads
Use the Keywords Meta Tag for Emphasis
Use Keyphrase-Rich Heading Tags
Copywrite for Search Engines
Insert Keyphrases into Alt Text, Image Names, and Image Captions
Use Your Primary Keyphrase in a Link to a Highly-Ranked Authority
Enhance Hyperlinks with Keyphrase-Rich Title Attributes ("Tool Tips")
Insert Keywords into URL Addresses
Do Not Use Frames
Don't Hide Your Content in Dynamically Generated Webpages
Don't Hide Your Keyphrases in Images or Flash
Offer Search-Engine Friendly Navigation Menus
Create an XML Site Map for Google, Yahoo, and MSN
Use a Robots.txt File to Focus Crawlers on Your Most Important Content
Use 301 Redirects as More than a "Forwarding Address"

Chapter 5 Highlights: Internet Advertising

Preview

Chapter 6 Highlights: Internet Press Releases

Be Newsworthy
In the Absence of Hard News, Create "Angles"
Earn Attention in Less than Eight Seconds
Write Like a Reporter
"Insert" Keyphrases
Hyperlink to a "Call-to-Action" Landing Page
Include Links to Visuals
Leverage Your Online Press Room
Earn Press Room Spidering by the Google Newsbot
Distribute Your Press Releases via Newswires
Distribute Your Press Releases Directly to Journalists
Pitch to Influential Bloggers... Carefully
Distribute Your Press Releases via Multiple Channels

Chapter 7 Highlights: Advocacy Blogging

Survey "The Conversation"... Then Assign a Blogger
Optimize for Search Engines
Select a Blog Content Style
Claim Your Blog on Technorati.com
Apply Technorati Tags to Your Posts
Ping the Blog Search Engines
Post Blog Content Regularly and Frequently
Categorize and Archive "Evergreen" Blog Posts
Create Blog "LinkBait"
Encourage Blog Readers to Subscribe
React to Ally and Opponent Bloggers
Embrace Feedback
Set Milestones and Track Your Progress

Chapter 8 Highlights: Internet Outreach

Use YouTube to Promote Your Cause
Use MySpace to Promote Your Cause
Use Facebook to Promote Your Cause
Use Flickr to Promote Your Cause
Use Del.icio.us to Promote Your Cause
Use Digg to Promote Your Cause
Use Care2 to Promote Your Cause
Use Wikipedia to Promote Your Cause

Chapter 9 Highlights: Email Alerts

Build Your Email List via Opt-In Registrations but Not Necessarily Double Opt-In Registrations
Build Your Email List via Co-Registration
Build Your Email List via Sponsored Mailings but Not Email List Rental
Build Your Email List via Exit Pop-Ups
Offer a Related Incentive
Highlight the Topic and Offer in Email Subject Lines
Highlight Key Points in Headings, Bold Text, and Call-Outs
Boost Email Response Rates by Appealing to the Basic Human Motivators
Boost Response Rates with Personalization and Dynamic Message Assembly
Boost Response Rates with Testimonials
Concept Photography: Boost Response Rates with Photographs that Convey Benefits
Test "Creative" and "Offers" Prior to Roll-Out
Test Using a Minimally-Sufficient Sample Size
Test New Email Concepts vs. Your "Control"
Customize Offers for Each Segment of Your Email List
Measure Email Success Based on Conversions, Not Just Click-Thrus
Test Every Time
Mail a Sequence of Emails to New Subscribers from 0 to 60 Days After Registration
Don't Assume that a Very Low Unsubscribe Rate is "Good"
Offer Both HTML and Text Email Formats
Test HTML Appearance and Function with Seed Accounts at Popular Email Domains
Monitor Inbox Delivery
Manage Email Bounces Proactively
Stay Off Email Blacklists
Apply for Whitelisting and Sender Authentication
Leverage Third-Party Email Software and Services
Comply with Email Spam Laws (Even If It's Not Required)
Incorporate Wiggle Room Into Your "Privacy Policy"

Chapter 10 Highlights: Affiliate Programs

Define a Meaningful and Measurable Objective
Calculate Your Maximum "Cost Per Action" (CPA)
Check Comparables Before Committing to Start-Up Costs
Assign an On-Staff Affiliate Manager
Select an Affiliate Network
Recruit Publishers
Motivate Your Publishers
Provide Banner Ads to Your Publishers
Offer Free Content to Your Publishers
Monitor Your Publishers
Optimize Your "Landing Page" for Conversion
Use Verified, Backed-Up Referral and Conversion Tracking

Chapter 11 Highlights: Case Studies

Big Cat Rescue
Pew Center
VolunteerMatch.org
March of Dimes
PETA

About Issue Marketing: Issue Marketing serves nonprofit organizations and cause marketers who leverage the internet to advocate for their cause. Issue Marketing is proud to host the online edition of The Internet Advocacy Book at our website, made freely-available to all.

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SEOgram App Released by Search Engine Marketing Company Elliance

(PRWEB) October 17, 2011

Got a question about SEO? Now there's an app for that.

Elliance, creator of the SEO Infographics just announced the creation of the SEOgrams, an app with more than 70 infographics for planning and executing a comprehensive search engine optimization (SEO) and social media strategy.

As a search engine marketing company, Elliance is committed to helping marketing professionals share industry-standard best practices. That's why they created the SEOgram app. Now, infographics can be accessed on the go and emailed as downloadable files to incorporate into presentations. They can be used to help internal clients visualize methodologies, techniques and processes that translate into page-one search rankings.

A complete reference tool for savvy marketers, web developers, and SEO and SEM experts, SEOgrams packs quick-get insights into persuasive, easy-to-share visuals.

Originally created in 2007 as a way to help clients understand key SEO concepts, the infographics were part of a weekly column, Search Illustrated on Search Engine Land's blog from 2008 to 2009 and were posted on Elliance's website.

"Since Search Engine Land is named one of the top 100 marketing blogs, the popularity of our infographics really skyrocketed when we were asked to submit that weekly column," explained Elliance's CEO Abu Noaman.

The infographics have been featured in Smashing Magazine, Cool Inforgraphics blogs and numerous books including Audience, Relevance, and Search by three pioneering IBM content and search experts, the Internet Marketing textbook by Alan Charlesworth and the Ultimate Guide to Search Engine Optimization by Jon Rognerud.

"Elliance and its infographics are well known," says Jon Rognerud, author of the Ultimate Guide to Search Engine Optimization, "I think they are the best depiction of complex data. They contain simple graphics, but with depth within that simplicity. Also, the use of colors and combinations just "make sense". The human mind understands it better."

Many international companies were among those who contacted Elliance for permission to reprint the infographics in books, blogs and other presentations. "It's a testimony to their international appeal that a person from Columbia was one of the first to download the app on the first day," added Noaman.

Elliance, a search engine marketing company, leverages search engines, social media, websites and email/surveys to ignite customer demand and orchestrate conversions. Past and present clients include Allied Barton Security Services, Black Box, Duquesne University, Miller Welding, R.J. Lee Group, Saint Leo University, St. Edward's University, Pepperdine University, and many others. Learn more about the company and its products at http://www.elliance.com and http://www.ennect.com.

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Related Easy Web Creation Press Releases

Srini Saripalli Launches his new E-Book Titled "Offline Marketing for Online Marketers"

Santa Clara, CA (PRWEB) February 11, 2008

Building Online Sales without a Computer! Huh?!?

Internet traffic has become a commodity. Though drawing site hits used to lie in the hands of a chosen few, these methods have now become the norm. And the big boys like Google and other top search engines have changed the way they do business to deflate the traffic balloon.

But Srini Saripalli has found an answer.

"These days phone book advertising, print media and direct mail are working wonders," he said.

The barrage of free traffic exchanges and keyword spamming could be partly to blame. Or maybe its all the cybersquatters out there buying up domain names and filling them with nothing but junk. With new Google algorithms and other major search engines following suit, the best way to build traffic to your website seems to be to turn off your computer and start working with advertising professionals, if you can afford to.

"Most internet marketers struggle to strategize and profit from a campaign where both offline and online methodologies are involved," says Saripalli.

That's why Saripalli went back to his roots as a brick-and-mortar businessman and started using techniques that pre-date the internet and its volatility. His experience in real estate has helped him ride the waves of the world of online entrepreneurship in stride, but he sees now that many of the methods that built his offline businesses can work just as well for his web ventures.

Saripalli realizes many don't have any business experience outside of the internet, which is why he is offering his FREE E-Book Offline Marketing For Online Marketers as a FREE download at his website.

All the techniques he shares in the book are from his offline businesses where Srini tried using the internet as the core marketing medium. From dipping your toes in real estate to diving into the retail industry, these techniques are important to everyone who has or will have a successful internet marketing business.

Saripalli is all about helping others succeed. From telecourses to providing the latest information, many call him a success engineer. He's been a leading source of help on real estate investing, and has recently started a membership venture to help people manage all the information out there and connect with other people doing the same things.

"You gotta give it away to keep it," he says. "The internet has heated up competition, but the ability to connect and learn from others is astounding" You can download the FREE E-Book Here

About Srini Saripalli:

Srini Saripalli is a technologist, marketer and a business success coach. Referred to by many as a Success Engineer , Srini shares his time-tested and proven success strategies for marketers, small business owners and entrepreneuers on his blog. Download a FREE copy his E-book Offline Marketing For Online Marketers Now!

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Top Marketers at THE INTERNATIONALIST 100 Discuss the Reinvention of Marketing Leadership amid Global Complexity

New York, NY (PRWEB) April 22, 2011

On April 13 at New Yorks Trump SoHo Hotel, an elite group of marketing leaders gathered to share ideas that underscore how risk-taking and reinvention are among todays best tools for successful brand strategies in these times of dramatic change. Many in the room and at the podium had recently been named to The Internationalists annual list of 100 Marketing Leaders from around the world. These accomplished executives are using their experience, insights and expanded responsibilities to develop new marketing solutions amid todays global complexity and redefined business objectives.

The expanded role of a 21st century marketing leader carries far greater levels of accountability than ever before. These marketers are charged with building brands nownot over timein an environment that stresses increased sales today. Working in real time with accelerated decision-making and instant data feedback demands that a smart marketer execute and evaluate simultaneously-- perhaps for the first time in the history of business. And all of this must be done with smaller staffs.

A Marketing Leader must be a companys visionary and its expert on trends, while demonstrating adeptness at both internal and external communications. Add a global overlay of regulations, carbon footprints, CSR, cultures, languages, political environments and all manner of differing perspectives, and youve described one of the worlds most challenging occupations-- played on a very public stage fraught with immediate customer reaction that directly affects a brands potential for success.

Through discussion and sharing of best practices, participants in THE 100 demonstrated how they are:

Reinventing ways in which their products and services interact with consumers lives.
Presenting a consistent worldwide image that establishes overall consumer confidence while working to connect on an individual customer level.
Discovering how brand value today is directly tied to being a champion for local economics or for larger, sustainable initiatives.
Recognizing that a combination of art and science is now critical to solid marketing programs that brings results.

THE 100 was underwritten by the following companies: BBC World News, CoreBrand and Out There Media as Premium Sponsors; Bloomberg, Euronews and The Financial Times as Supporting Sponsors and Dentsu Network West, Publicitas North America, SCAN International, Sony Pictures Television, The Wall Street Journal, World Media and The Yomiuri Shimbun as Participating Sponsors.

THE 100 opened with a provocative presentation entitled The End of the World by Toby Hoden, CMO of ING Investment Management and Larry Oakner, Managing Director of CoreBrand, the firm who helped ING consider its branding options. They addressed what happens when, in our new economic re-setting, a global company shrinks its world as ING Investment Management goes from Global to Local. The companys marketing team took on the unique branding challenge to transfer the equity of a global company to regional businesses with an entirely new brand. Toby Hoden and Larry Oakner shared the process by which they considered the companys best options in Europe, Asia and The Americas.

Katy Giffault, Vice President/Global Consumer Insights at Hasbro presented how reinvention can be used to a companys best marketing advantage. Hasbro has reinvented of some of the worlds best-loved brands. MONOPOLY, now 75 years old, has transformed from board game to digital fun on Facebook, while SCRABBLE, now in its 63rd year, has become Toy of the Year, thanks to electronic tiles. Reinvention, reimagining and putting the consumer at the center of all strategy has been critical to keeping these brands relevant.

Luis Gallardo, Managing Director Global Brand & Marketing at Deloitte offered his view on Marketing Darwinism or Survival of the Fittest by suggesting that Think Global, Act Local is no longer enough when describing the cross-border pollination of ideas and products in todays global economy. Instead, he advocates a 360-degree view of how we can best prepare businesses for sustained, long-term profitable growth. We need THAP or Think Holistic, Act Personal.

Henrique De Castro, President Global Media, Mobile & Platforms at Google helped the audience prepare for whats next by outlining some of the key trends that will affect the evolution of marketing. He discussed how everything will be digitalfrom convergence to mobile advertising to real-time marketing to social marketing. Among those areas where we will see the greatest change are: 1. contentwhere a vast amount more coming online, 2. next generation adsbe better tailored with information relevant to an individual and 3. an emphasis on buying audiences rather than sites due to a new unbundling of audiences and content as we learn to better aggregate like-minded consumers.

Simon Jimenez, Vice President of GlobeScan, focused on the potential of the corporate brand by asking those marketers in the room a simple question: What do you stand for? GlobeScans worldwide research has found that there is a growing demand among consumers to better understand what a business (not its products) stands for and believes in. This may be best described as a companys sense of purpose-- beyond the goods and services they sell. It is an increasingly powerful driver of trust, loyalty, and supportive behavior toward a company in an era of radical transparency.

A panel discussion followed with Paul Woolmington, New York Founder of NAKED, Jessica Kornacki, SVP Marketing & Sales at Wyndham Worldwide Resorts and Liz Miller, Vice President of Global Programs & Operations at the CMO Council on how innovation today is increasingly driven by the integration of marketing with technology. With customer experience frequently dependent on the level of personalized interaction, content relevance and timely response, marketers have to be more adept at teaming with IT groups and to innovate and improve web sites, call centers, social media, mobile touch and point-of-sale or service transactions. Brands from Zip Car to Nike have proven they can differentiate themselves by allowing technology solutions to enhance the innovation process.

In a lively Question & Answer session, Nakeds Paul Woolmington talked with Morten Alb

Digital Marketing Firm AdPearance Expands

Portland, OR (PRWEB) November 01, 2011

AdPearance (http://www.adpearance.com), a growing integrated digital marketing agency providing data-driven campaigns and results in search, email, social and online, has seen major growth since opening in 2009. The agency is pleased to announce seven new hires and promotions, which will help service new clients such as Spirit Mountain Casino.

As a new agency, we feel fortunate to experience such rapid growth given the trying economy, said David Steinberg, co-founder and CEO of AdPearance. Local companies like Spirit Mountain Casino as well as higher education institutions are partnering with AdPearance to help navigate the digital marketing landscape to grow their business. Weve recruited some of the top talent in the industry to fuel this growth.

AdPearance is pleased to welcome the following new members to its team of data-driven marketing experts:

Geoffrey Shauger is the agencys new lead software engineer. He is responsible for establishing software development processes and platforms, along with day-to-day operations of the software development and project teams in liaison with third party IT organizations. With more than ten years of experience at Xerox in development and business objectives, Shauger is pleased to join the AdPearance management team to explore new technologies and mentor new programmers.

EJ Etherington is now an AdPearance web developer who will focus on web applications to support SEO theory. He will apply search engine marketing (SEM) research to inform menu building and strategy intake for AdPearance clients. Etherington earned his Masters degree in applied biotechnology from Oregon State University.

Jim Nowierski is the agencys direct marketing lead, responsible for paid search, shopping comparison and display advertising services. His background in both business economics (with experience as a financial analyst at Hewlett Packard) and public relations (with a Masters degree in strategic public relations from University of Southern California) make him an asset to the AdPearance team. Nowierski is excited to apply his passion for economics and creativity in new media to his work for AdPearance clients.

Pippa Callanan has been promoted to lead search engine optimization (SEO) strategist, senior marketing specialist and team manager for the agencys SEO and website planning team. Callanan is responsible for the agencys understanding of search engine authority, importance and relevance, in order help clients rank in organic search results. Callanan also directs the SEO strategy of website planning while simultaneously supporting clients creative vision for their digital presence. Callanan joined AdPearance to pursue her passion for philosophy, math and data analysis.

Jordan Sowers has joined the agency as a visual designer to strategically create positive brand experiences and drive the creative direction of websites and online campaigns. Sowers graduated with a double major in marketing and advertising and a minor in graphic design from Portland State University.

Vincenza Passalacqua has joined the agencys marketing and SEO strategy team. As a recent graduate of the University of Oregon Clark Honors College, Passalacqua brings new energy to the team while helping to implement social media strategies to increase visibility, audience engagement, SEO and web traffic for agency clients, such as: Pacific Office Automation, Knez, Aptus Financial and Altruwood.

Anne Jansa recently joined the AdPearance team as a marketing specialist. She is responsible for incorporating SEO into website planning, which includes anything from designing website navigation and functionality to providing site audits.

About AdPearance

AdPearance, Inc. is a Portland-based digital marketing agency specializing in paid search, search engine optimization, local search, social media marketing, email marketing and Web site design and development. Our philosophy is simple: use data available online to inform marketing decisions for the most return on investment for our clients. By engaging consumers and compelling them to act, we can guarantee results. For more info, visit http://www.adpearance.com.

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