Ronald D. Geskey Launches His New Book, Media Planning and Buying for the 21st Century

Rochester, MI (PRWEB) June 28, 2011

In his newly published book, Media Planning and Buying for the 21st Century, Ronald D. Geskey provides a comprehensive guide for students and professionals on how to implement a strategic media planning and buying strategy in this new age of digital era.

Media Planning and Buying for the 21st Century covers three key media planning areas that media planners need to embrace. The first part of book focuses on the mega-trends which are reshaping the marketplace-- population & demographic trends, client needs and demands, new media and technology, media convergence, and consumers taking control. The second part of book discusses the specific factors which must be analyzed and considered before a strategic media plan can be developed. The third part discusses the step by step process of actually developing a professional media strategy and plan.

Media Planning and Buying For the 21st Century actually discusses the process of negotiating media buys. No other book spends more than a few pages despite the fact that media buying is half the importance of the media function, responsible for spending hundreds of billions of dollars. The book covers developing a negotiating strategy, buying broadcast media, print, internet, and guerrilla media buying. For instance, never enter into a negotiation by the seat of your pants. Have a well thought out negotiating strategy with sellers - 1. First homework, research market and supply & demand conditions, competitive moves, etc. 2. Objectives & priorities - Know what you want to achieve in the negotiation-- pricing or CPM, positioning, specific media vehicles, timing, promotions and value added etc. 3. Have a negotiating strategy to get what you want; have a walk away point, identify or create leverage like giving the entire budget to one seller in exchange for getting what you want, Have a Plan B ready to go. 4. Tactics - what's your negotiating style? Some buyers prove they are idiots by yelling and screaming at the reps.

Media Planning and Buying For the 21st Century delivers the important message that consumers are gaining more control over their access to product information and media consumption and media planners must respond using marketing communication methods that are both proactive and adaptive.

Book Reviews

Rod Smith, President of SAA Research

"The most significant media book in 40 years. Most up to date and most comprehensive

Louis M. Schultz, former COO of Campbell Ewald and CEO of Initiative Media IPG Companies

"Rons book is a noble effort at changing the way that academia must evolve in order to keep pace with the business practices. It is difficult to write an introductory book on any subject, let alone media, that avoids the tapestry and constraints of history. I think he has succeeded. He has changed the framework of the discussion of how advertising and media will be perceived and used in the 21st Century."

Tracy Roberts, Book Reviewer, Write Field Services

"Media Planning and Buying For the 21st Century is a highly recommended media planning and buying guide that will provide students and business professionals with the knowledge and tools to grow and adapt to the changing consumer landscape, particularly the digital landscape. Readers will not only gain critical insight into the various marketing media available, but how and where to best invest their media buying dollars to gain a higher ROI. The book is a must read for anyone currently in the marketing business and for those who are planning a career in media planning what I would call pigeon-holed thinking into an ecumenical presentation of the future that will shape the future."

About the Author

Ron Geskey has over 30 years of experience as a media director, account director and college professor. Ron has a master's degree in communications/marketing, doctoral work, and executive education from Wharton, Northwestern, and Michigan State.

Book Ordering

Media Planning and Buying for the 21st Century ISBN: 1456505300, is available at Amazon.com and many other online bookstores. The authors website is http://www.21stcenturymediaplanning.com/

To review Media Planning and Buying for the 21st Century, or to arrange for a talk, book signing, or interview with the author, please contact Ron Geskey at 248-894-1151, or email marketting2020(at)aol(dot)com

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Related Noble College Press Releases

Full Sail University Announces New Sports Marketing and Media Bachelor of Science Degree

Winter Park, FL (PRWEB) November 16, 2010

Full Sail University (fullsail.edu) is proud to announce the launch of its new Sports Marketing and Media Bachelor of Science Degree Program, for which the curriculum will be available entirely online. The degree program is scheduled to enroll its first class in early 2011.

The Sports Marketing and Media Bachelor of Science Degree, a 32-month online program, was designed to help produce the next wave of valuable contributors and leaders by giving them the tools to create and control content necessary for use in the evolving sports industry. Students will develop and refine skills in modern marketing concepts and practices which have become increasingly crucial for communication, game operations, sponsorship and revenue generation throughout the various types of companies that comprise the sports business. Such companies include leagues, franchises, collegiate athletic departments, agencies, management companies, sports media outlets, and sponsors.

This degree addresses content creation by providing students with a balanced skill set of technical expertise and an understanding of successful design aesthetics and brand execution as it pertains to sports marketing. Students will also gain knowledge in core business and marketing concepts as they apply to sports media, business models, sports marketing and research, public relations, sports law and contracts, and licensing and intellectual property.

During the culmination of this collaborative, project-based online curriculum, the Sports Marketing Final Project course allows students to create and produce a targeted sports marketing campaign, by challenging them to address the evolving needs of progressive sports businesses with innovative marketing strategies.

Through the use of Full Sails online platform, students are able to gain access to course information 24 hours a day, while participating in an innovative way to interact with instructors and fellow students via the Internet. To further facilitate connectivity, Full Sail Sports Marketing and Media students will engage the curriculum through an Apple MacBook Pro which comes to them through Full Sails Project LaunchBox, and which serves as their personal workstation throughout their education and into their careers.

Recognizing the need for professionals in the sports industry who understand the new media landscape, Full Sail designed this degree to meet the needs of both the industry and the sports focused individual looking to build a lasting career, said Josh Mora, Program Director of the Sports Marketing and Media Bachelor of Science Degree. Full Sail University is at the forefront of providing experiential based learning for numerous entertainment fields, which now includes sports. As graduates from other Full Sail programs have previously realized success in the sports industry, we feel very well positioned to enter this space, and we are excited to announce this new and innovative degree program.

About Full Sail University:

Since 1979, Full Sail University, located outside of Orlando, FL, has been an innovative educational leader for those pursuing careers in the entertainment industry. With over 34,500 alumni, graduate credits include work on OSCAR

BRS Media Inc. Named as One of The Fastest-Growing Private Companies in America for 2011.

San Francisco (PRWEB) August 24, 2011

BRS Media Inc., a diverse and growing media e-commerce firm that helps traditional and interactive media companies build and brand on the power of the Web, announced today that the company has been included in Inc. Magazine's 2011 "Inc. 5000" list of fastest-growing private companies in the USA.

BRS Media has the honor of being named to the annual ranking of fastest-growing private companies for an astonishing fourth year in a row (2008, 2009, 2010 & 2011). In addition, BRS Media ranked in the Top 75 Media Companies, that featured prominent companies like: Pandora, FriendFinder and Demand Media.

"We're thrilled to be recognized among the top U.S. privately held businesses yet again, it is truly an honor to be named to the Inc. 5000 list for a fourth consecutive year. remarked George T. Bundy, Chairman & CEO of BRS Media Inc. "This prestigious distinction is a testament to our dedication to building a successful online company that provides innovative, cutting edge services to our first class clients and successful partners worldwide. We look forward to even more progress and growth in the coming years."

BRS Media has pioneered the 'multimedia' domain space since launching the .FM & .AM Top Level Domains over a decade ago. For nearly 14 years, BRS Media has been actively and successfully promoting and marketing dotFM and dotAM to media companies around the world. The .FM TLD has some of the most recognizable and Innovative brands in streaming and social media today. Including: Last.fm, Turntable.fm, Blip.fm, Ping.fm, Digster.fm, Shuffler.fm, Headliner.fm and thousands more.

In 2012, BRS Media will embark on a new endeavor to operate, manage and market the .RADIO Top Level Domain. dotRadio will be positioned as an Innovative New Way to "Tune In" the Net! The plan to launch ".Radio" follows ICANN's decision to expand the domain space beyond the standard .com, .net, and .org. Being called the "Biggest Domain Name Expansion" in the history of the Internet, the move is expected to open the top level domain space to an unlimited number of extensions.

About Inc. 5000:

Inc. 5000, an extension of Inc. Magazine's annual Inc. 500 list, catches many businesses that are too big to grow at the pace required to make the Inc. 500, as well as a host of smaller firms. Taken as a whole, these companies represent the backbone of the U.S. economy. The 2011 Inc. 5000 list measures revenue growth from 2007 through 2010. Complete information on this years Inc. 5000 can be found at http://inc.com/inc5000 Inc. 5000 is a registered trademark of Mansueto Ventures LLC.

About BRS Media Inc:

Based in the South of Market district (SoMa) of San Francisco CA, BRS Media (http://brsmedia.fm) is a member of the National Association of Broadcasters, the International Webcasting Association and the Webcaster Alliance. Listed as one of the fastest growing privately held companies by the SF Business Times and Inc. Magazine, its portfolio of Online properties includes: dotFM

Social Media Start-up Dobango Announces Free Black Friday Deals

Sunnyvale, Calif. (PRWEB) November 21, 2011

Dobango, Inc., a social media start-up, today announced its 10-For-10 Black Friday Program free to all users. The company will offer $ 10 gift cards from 10 national chains such as Best Buy.

Customers compete for offers by playing play2Win, the Dobango gaming suite. Offers and games are available on Dobangos Facebook page, its iPhone app, and its web site. Unlike other Black Friday deals, Dobango offers free rewards to its users.

"10-For-10 Black Friday deals are absolutely free, said John Flood, vice president of business development at Dobango. Our program rides the excitement of the Black Friday shopping fever and engages a national audience, Flood said. Ten-For-Ten goes beyond our local merchant strategy. Winners redeem the rewards in any region of the country.

By combining the power of mobile, Facebook, Twitter, and the Web, Dobango amplifies the ability of businesses to connect and engage customers. Local merchants run offers, discounts and deals. Dobangos Facebook application allows members to play tournaments, challenge friends, share and post comments.

Dobango launched its 30-second play2Win on its web site in July. The company has added more than 200 retail establishments and restaurants including the Gordon Biersch Brewing Company of San Jose, Calif., and BlueLight Cinemas in Cupertino, Calif.

Android and iPad versions are in development. The Facebook application can be found at: http://www.facebook.com/dobango.

About Dobango, Inc.

Dobango is a social media company that helps businesses connect with customers using fun, casual games on the Web, Facebook, Twitter and mobile devices.

Dobango provides OEM opportunities for companies looking to extend their offerings to mobile and social platforms.

Dobango is privately held and is based in Sunnyvale, Calif. For more information, call (800) 479-0127, or go to http://www.dobango.com.

Media Contact:

John Flood

Dobango, Inc.

1250 Oakmead Pkw, Suite 210,

Sunnyvale, CA 94085

(562) 447-4939

johnf(at)dobango(dot)com

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Light Media Now Offering Complete Package Web Design and Revolutionizing the Way Websites Are Made

Melbourne, Victoria (PRWEB) November 01, 2011

Complete package web design and implementation now being offered by Light Media, revolutionizing the industry in how websites are made, marketed and managed.

Light Media has begun to revolutionize web design Melbourne and the way that businesses build, manage and market websites to business operators. The company has set, and continues to set, benchmarks for the industry in regards to web design, web development and digital market strategies for small business owners. For every e-commerce venture thats launched successfully, the failures number into the thousands. Through strategizing effectively the majority of the failures could have been avoided. People will purchase from people, not just from a website, and Light Media keeps that in mind when implementing small business websites.

The following information is some of the options and features that Light Media has to offer.

Website Features

Light Media, web design Melbourne websites contain every imaginable feature that a business owner will need to fully integrate and make effective use out of their website. Many of those features include the following: Online Shopping Cart, Image Gallery, Light Box, Event/Course Booking, Category Listing, Search Fields, Recommended Products, Dynamic Menus, Site Map, Every Needed SEO Tool and much more. Furthermore, all websites are fully integrated with Google Analytics, YouTube, Google Adwords and more.

Affordable and Complete Packages

Nothing is worth it if it breaks the bank and Light Media agrees. For that reason all pricing is not only affordable, but complete with everything needed for an effective website. Making web design affordable to every Australian small business is a priority; therefore, packages start at a basic level for only $ 749, while still providing a fully operational website.

Going the Extra Mile

A lot of web developers will make websites that are virtually impossible for the layman to manage themselves, creating the need for hundreds, if not thousands of dollars of tech expenses on businesses. Light Media recognizes the importance that small businesses play in the Australian economy and has built their website strategy around that. Not only are all package pricing fair, all end-user websites are fully manageable for the owner, with the ability to change the content, images and even the website structure to accommodate new needs.

About Light Media

The simple premise at Light Media is to provide web design Melbourne services to every small business in Australia with the option to obtain a high-end website for their business without having to pay high-end pricing. With packages beginning at only $ 749, that premise is reality. With high-end design, quick turnaround times and loads of features, Light Media truly is changing the way websites are built. Inquire today and your website could be up and going in as little as two-weeks.

All website purchases dont only include design, but online consulting as well. This ensures that the end product is client effective.

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Cult of Mac Joins BackBeat Media Mac Network

Durham, NH (PRWEB) November 12, 2008

The Cult of Mac Blog, published by Wired.com News Editor, Leander Kahney, has just joined BackBeat Media's network of exceptional Mac sites.

"I'm excited by the prospect of growing Cult of Mac into a thriving resource for the Apple community, and BackBeat Media will help us get there." states Kahney.

Kahney, NY Times best-selling author of Inside Steve's Brain, has been reporting and editing stories about Apple for the last 12 years. With frequent updates throughout the day, Kahney's Cult of Mac website provides a not-to-be missed mix of news, reviews, opinions and how-to information on everything Apple, from iPhones to iMacs and everything in between.

Cult of Mac is a team effort, bringing readers a variety of information and expertise. Main contributors include: Design Expert, Pete Mortensen; veteran Mac Expert, Giles Trunbull; Freelance Writer, Lonnie Lazar; Business Guru, Ed Sutherland; Culture Vulture, Nicole Martinelli; Designer, Craig Grannell; and Apple Expert, Leigh Mcmullen.

"We're ecstatic to add this top-tier Mac blog to our network. Leander's work is well-respected in the community, and it's a perfect fit for us here at BackBeat Media." says Dave Hamilton, President of BackBeat Media.

BackBeat Media is a publisher service agency representing the advertising and operations activities of online communities and podcasts, helping them to grow their businesses. Founded in 2000 by Dave Hamilton and Greg Snyder, BackBeat Media works closely with advertisers like Apple, Microsoft, Alias Software, Shure and others to ensure they reach demographically desirable web communities. Sites and podcasts are selected for quality of content, professionalism, credibility and the ability to reach a particular community niche.

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