Global Cloud Computing Services Market to Reach US$127 Billion by 2017, According to New Report by Global Industry Analysts, Inc.

San Jose, California (PRWEB) November 21, 2011

Follow us on LinkedIn - Cloud computing is an emerging paradigm computing concept that enables both information technology infrastructure and software to be delivered directly over the Internet as a service. This arrangement, whereby companies can expand network capacity, and run applications directly on a vendors network, offers a host of advantages with the most primary being radically lower IT costs. The lower budgetary requirements and commitments allow even smaller companies to piece together an IT project without spending on purchasing legacy server, and storage systems. Additionally, the burden of developing and maintaining the technological expertise required in running the network is transferred to the service provider. The pay-per-use basis of cloud computing helps transform the way IT departments create and deploy customized applications during these difficult times. By offering a more cost-effective, less risky, and fundamentally faster alternative to on-site application developments, cloud computing is poised to transform the economics of information technology in the next few years.

With the Internet being a foundation for cloud computing, the term cloud is used as a metaphor for the Internet. Thanks to new and improved networks, the Internet is fast emerging into vehicle for delivering computational requirements. The ubiquity of the Internet and the widespread availability of high-speed broadband access are the primary factors driving the movement towards the cloud. Although still a small percentage of the total IT spends, cloud services are strong drivers of incremental growth.

The recent economic recession saw hordes of companies take to cloud computing as a cost saving strategy. Cloud computing came as a boon for companies during tough economic and financial climate, given that the technology can potentially slash IT costs by over 35%. The bad economy fed the global cloud computing services market as cash, and revenue starved companies prowled for IT solutions that are cost-effective, require minimum to zero investments, and low management of computing resources. Technically, the feature of multi-tenancy, or the ability to scale up or scale down services on demand, makes fiscal sense in tough economic climate. And with cloud computing fitting the bill in every respect, the business case for the technology stands exemplified. In short, recession became the push factor, which tripped the market into the mass adoption stage.

As the world economy navigates its way through recession and towards recovery, organizations will still retain their appetite for cost effective solutions, but will however demand more value-creating productivity. Against this backdrop, cloud computing stands poised for post recession boom. Shifting priorities among limited budgetary constraints will make it critical for market participants to closely follow spending patterns to understand areas where companies will be spending their precious funds. Given the fact that cloud computing services help companies scale up or scale down their computing requirements and resources through public, private and hybrid clouds, the value proposition offered is overwhelming. Companies that will consume the most cloud services are expected to be those operating in a commoditized business environment where constant product differentiation is a perennial need.

Growing recognition of economic and operational benefits and the efficiency of cloud-computing model promise strong future growth. As companies ease out gradually from the economic uncertainties and financial shackles, widespread adoption of cloud services is in the offing. The pragmatic and successful adoption of this technology concept by early adopters will pave the way for mass enterprise adoption of cloud services in the upcoming years. The transition of enterprises from virtual machines to the cloud will additionally extend the impetus required for strong growth. Poised to score the maximum gains will be end-to end cloud-computing solutions that offer complete functionalities ranging from integration of internal and external clouds, automation of business critical tasks, and streamlining of business processes and workflow, among others.

Future growth in the market will be primarily driven by growing adoption of enterprise mobility as a key IT strategy among new age companies. With most of the modern business houses exploring opportunities globally, business operations in recent years are moving beyond corporate boundary walls. Global mobile worker population is also expected grow at a considerable pace in the coming years. Given the need for mobile workforce to constantly remain in touch with corporate headquarters and access business information even when away, the demand for productivity solutions such as collaboration and communications suites, IM, document sharing e-mail, and Web conferencing, which are hosted on the cloud but are accessible to a mobile workforce via browser on mobile devices, is growing at a robust pace.

Growth in the market will also be driven by the need for companies to ensure business continuity. With most businesses perceiving traditional in-house data backup infrastructure as insufficient in safeguarding critical corporate data from system failures, theft, vandalism, floods and fire, offsite backup infrastructure are magnetizing enormous interest and investments. Against this backdrop, cloud computing and web hosted storage plus backup options are increasing in popularity as companies race to online vaulting service providers to hedge the risks associated with the unknown future. Cloud computing, as a low cost alternative to traditional data backup storage options, is emerging into a viable option for business continuity and disaster data recovery management for both small-medium and large-sized businesses. Growth in the cloud computing market will also be driven by growing adoption of technology among small and medium enterprises (SMEs). Charmed by the prospect of gaining access to such high-end technologies, whose adoption until recently were largely limited to huge multinationals with strong financial muscle, SMEs have been increasing their investments on cloud computing.

As stated by the new market research report on Cloud Computing Services, the United States remains the largest regional market worldwide. Asia-Pacific is one of the fastest growing regional markets for cloud computing services, with revenues from the region waxing at a CAGR of about 35% over the analysis period. Growth in the Asia-Pacific market will be especially driven by the accelerated pace of developments in the enterprise sector, especially in emerging markets such as China and India, and the need for efficient solutions to deliver IT services. Infrastructure as a Service (IaaS) represents the fastest growing market segment by service type.

Key players in this marketplace include Akamai Technologies Inc., Amazon Web Services LLC, CA Technologies, Dell Inc., ENKI, Flexiant Ltd., Google Inc., Hewlett-Packard Development Company L.P., IBM Corporation, Joyent Inc., KloudData Inc., Layered Technologies Inc., Microsoft Corporation, Netsuite Inc., Novell Inc., OpSource Inc., Oracle Corporation, Rackspace Hosting Inc., Red Hat Inc., Salesforce.com Inc., Skytap Inc., Terremark Worldwide Inc., Yahoo! Inc., among others.

The research report titled Cloud Computing Services: A Global Strategic Business Report announced by Global Industry Analysts, Inc., provides a review of noteworthy market trends, growth drivers and challenges. The report in addition also enumerates recent acquisitions, and other strategic industry activities. The report offers demand estimates and projections for world Cloud Computing Services market by service verticals, Software as a Service (SaaS); Platform as a Service (PaaS); and Infrastructure as a Service (IaaS). Key geographic markets analyzed in the report include the US, Canada, Japan, Eu

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Top Marketers at THE INTERNATIONALIST 100 Discuss the Reinvention of Marketing Leadership amid Global Complexity

New York, NY (PRWEB) April 22, 2011

On April 13 at New Yorks Trump SoHo Hotel, an elite group of marketing leaders gathered to share ideas that underscore how risk-taking and reinvention are among todays best tools for successful brand strategies in these times of dramatic change. Many in the room and at the podium had recently been named to The Internationalists annual list of 100 Marketing Leaders from around the world. These accomplished executives are using their experience, insights and expanded responsibilities to develop new marketing solutions amid todays global complexity and redefined business objectives.

The expanded role of a 21st century marketing leader carries far greater levels of accountability than ever before. These marketers are charged with building brands nownot over timein an environment that stresses increased sales today. Working in real time with accelerated decision-making and instant data feedback demands that a smart marketer execute and evaluate simultaneously-- perhaps for the first time in the history of business. And all of this must be done with smaller staffs.

A Marketing Leader must be a companys visionary and its expert on trends, while demonstrating adeptness at both internal and external communications. Add a global overlay of regulations, carbon footprints, CSR, cultures, languages, political environments and all manner of differing perspectives, and youve described one of the worlds most challenging occupations-- played on a very public stage fraught with immediate customer reaction that directly affects a brands potential for success.

Through discussion and sharing of best practices, participants in THE 100 demonstrated how they are:

Reinventing ways in which their products and services interact with consumers lives.
Presenting a consistent worldwide image that establishes overall consumer confidence while working to connect on an individual customer level.
Discovering how brand value today is directly tied to being a champion for local economics or for larger, sustainable initiatives.
Recognizing that a combination of art and science is now critical to solid marketing programs that brings results.

THE 100 was underwritten by the following companies: BBC World News, CoreBrand and Out There Media as Premium Sponsors; Bloomberg, Euronews and The Financial Times as Supporting Sponsors and Dentsu Network West, Publicitas North America, SCAN International, Sony Pictures Television, The Wall Street Journal, World Media and The Yomiuri Shimbun as Participating Sponsors.

THE 100 opened with a provocative presentation entitled The End of the World by Toby Hoden, CMO of ING Investment Management and Larry Oakner, Managing Director of CoreBrand, the firm who helped ING consider its branding options. They addressed what happens when, in our new economic re-setting, a global company shrinks its world as ING Investment Management goes from Global to Local. The companys marketing team took on the unique branding challenge to transfer the equity of a global company to regional businesses with an entirely new brand. Toby Hoden and Larry Oakner shared the process by which they considered the companys best options in Europe, Asia and The Americas.

Katy Giffault, Vice President/Global Consumer Insights at Hasbro presented how reinvention can be used to a companys best marketing advantage. Hasbro has reinvented of some of the worlds best-loved brands. MONOPOLY, now 75 years old, has transformed from board game to digital fun on Facebook, while SCRABBLE, now in its 63rd year, has become Toy of the Year, thanks to electronic tiles. Reinvention, reimagining and putting the consumer at the center of all strategy has been critical to keeping these brands relevant.

Luis Gallardo, Managing Director Global Brand & Marketing at Deloitte offered his view on Marketing Darwinism or Survival of the Fittest by suggesting that Think Global, Act Local is no longer enough when describing the cross-border pollination of ideas and products in todays global economy. Instead, he advocates a 360-degree view of how we can best prepare businesses for sustained, long-term profitable growth. We need THAP or Think Holistic, Act Personal.

Henrique De Castro, President Global Media, Mobile & Platforms at Google helped the audience prepare for whats next by outlining some of the key trends that will affect the evolution of marketing. He discussed how everything will be digitalfrom convergence to mobile advertising to real-time marketing to social marketing. Among those areas where we will see the greatest change are: 1. contentwhere a vast amount more coming online, 2. next generation adsbe better tailored with information relevant to an individual and 3. an emphasis on buying audiences rather than sites due to a new unbundling of audiences and content as we learn to better aggregate like-minded consumers.

Simon Jimenez, Vice President of GlobeScan, focused on the potential of the corporate brand by asking those marketers in the room a simple question: What do you stand for? GlobeScans worldwide research has found that there is a growing demand among consumers to better understand what a business (not its products) stands for and believes in. This may be best described as a companys sense of purpose-- beyond the goods and services they sell. It is an increasingly powerful driver of trust, loyalty, and supportive behavior toward a company in an era of radical transparency.

A panel discussion followed with Paul Woolmington, New York Founder of NAKED, Jessica Kornacki, SVP Marketing & Sales at Wyndham Worldwide Resorts and Liz Miller, Vice President of Global Programs & Operations at the CMO Council on how innovation today is increasingly driven by the integration of marketing with technology. With customer experience frequently dependent on the level of personalized interaction, content relevance and timely response, marketers have to be more adept at teaming with IT groups and to innovate and improve web sites, call centers, social media, mobile touch and point-of-sale or service transactions. Brands from Zip Car to Nike have proven they can differentiate themselves by allowing technology solutions to enhance the innovation process.

In a lively Question & Answer session, Nakeds Paul Woolmington talked with Morten Alb