Big Ben Parliament Creations Releases Christmas iPad App Today on iTunes, Santas Christmas Activity Book

Reno, Nevada (PRWEB) November 14, 2011

Big Ben Parliament Creations (BBP Creations) has released their new app on iTunes today, Santas Christmas Activity Book.

The app focuses on bringing the magic of the holiday season to children of all ages, stated Aurelia Goodfellow head of Marketing for BBP Creations. Children will be able to select from 10 different activities in the app. Activities include; decorating a Christmas tree, building a snowman, decorating a gingerbread man, word matches of 2 different levels, color matching, 3 counting activities and of course writing a letter to Santa.

The app allows users to print and email certain activity screens as well as reset each activity for hours of playtime. Parents will love the app as it has parental controls for disabling the email, print and background music. The best activity is Santas letter where a child can write or draw their letter to Santa, email it and receive a response within minutes with a new email from Santa being able to be received weekly through Christmas.

BBP Creations worked with Rich Simms, an accomplished artist, to design the graphics for the app. Simms has worked for 20th Century Fox on films such as Anastasia and Titan AE. Simms has also worked for Dreamworks on their premiere project, Prince of Egypt and won the Rochester Independent Film Festival in the Category of Animated Short Subject for his film, The Letter.

Last week, BBP Creations released a teaser video on Youtube and released a second video today. The videos were a compilation of talent. BBP Creations scripted and directed the videos, Matt Plumb, of LON.DEN Pictures, voiced the narration, and John Hartzell, of Irish Moose Productions, was in charge of filming and editing. Creating a teaser and a launch video of the app, really helps people see the warm holiday atmosphere the app can create for a child around the festive season, stated Goodfellow. We all want to have that Christmas spirit and to create it for our children. The holiday can invoke such a magical creative world for kids that can make memories to last a lifetime.

Along with releasing "Santa's Christmas Activity Book" for the iPad a Lite version was also released today, "Santa's Christmas Activity Book Lite."

For the last 3 years, BBP Creations has developed in-house applications for the iPhone, iPad and thumb drives for large corporations. They are known for their quality apps, creativity and thorough testing to create flawless applications.

For more information on BBP Creations or their latest iPhone and iPad releases, visit their website at http://www.BBPCreations.com or you can follow them on Facebook or Twitter.

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Ronald D. Geskey Launches His New Book, Media Planning and Buying for the 21st Century

Rochester, MI (PRWEB) June 28, 2011

In his newly published book, Media Planning and Buying for the 21st Century, Ronald D. Geskey provides a comprehensive guide for students and professionals on how to implement a strategic media planning and buying strategy in this new age of digital era.

Media Planning and Buying for the 21st Century covers three key media planning areas that media planners need to embrace. The first part of book focuses on the mega-trends which are reshaping the marketplace-- population & demographic trends, client needs and demands, new media and technology, media convergence, and consumers taking control. The second part of book discusses the specific factors which must be analyzed and considered before a strategic media plan can be developed. The third part discusses the step by step process of actually developing a professional media strategy and plan.

Media Planning and Buying For the 21st Century actually discusses the process of negotiating media buys. No other book spends more than a few pages despite the fact that media buying is half the importance of the media function, responsible for spending hundreds of billions of dollars. The book covers developing a negotiating strategy, buying broadcast media, print, internet, and guerrilla media buying. For instance, never enter into a negotiation by the seat of your pants. Have a well thought out negotiating strategy with sellers - 1. First homework, research market and supply & demand conditions, competitive moves, etc. 2. Objectives & priorities - Know what you want to achieve in the negotiation-- pricing or CPM, positioning, specific media vehicles, timing, promotions and value added etc. 3. Have a negotiating strategy to get what you want; have a walk away point, identify or create leverage like giving the entire budget to one seller in exchange for getting what you want, Have a Plan B ready to go. 4. Tactics - what's your negotiating style? Some buyers prove they are idiots by yelling and screaming at the reps.

Media Planning and Buying For the 21st Century delivers the important message that consumers are gaining more control over their access to product information and media consumption and media planners must respond using marketing communication methods that are both proactive and adaptive.

Book Reviews

Rod Smith, President of SAA Research

"The most significant media book in 40 years. Most up to date and most comprehensive

Louis M. Schultz, former COO of Campbell Ewald and CEO of Initiative Media IPG Companies

"Rons book is a noble effort at changing the way that academia must evolve in order to keep pace with the business practices. It is difficult to write an introductory book on any subject, let alone media, that avoids the tapestry and constraints of history. I think he has succeeded. He has changed the framework of the discussion of how advertising and media will be perceived and used in the 21st Century."

Tracy Roberts, Book Reviewer, Write Field Services

"Media Planning and Buying For the 21st Century is a highly recommended media planning and buying guide that will provide students and business professionals with the knowledge and tools to grow and adapt to the changing consumer landscape, particularly the digital landscape. Readers will not only gain critical insight into the various marketing media available, but how and where to best invest their media buying dollars to gain a higher ROI. The book is a must read for anyone currently in the marketing business and for those who are planning a career in media planning what I would call pigeon-holed thinking into an ecumenical presentation of the future that will shape the future."

About the Author

Ron Geskey has over 30 years of experience as a media director, account director and college professor. Ron has a master's degree in communications/marketing, doctoral work, and executive education from Wharton, Northwestern, and Michigan State.

Book Ordering

Media Planning and Buying for the 21st Century ISBN: 1456505300, is available at Amazon.com and many other online bookstores. The authors website is http://www.21stcenturymediaplanning.com/

To review Media Planning and Buying for the 21st Century, or to arrange for a talk, book signing, or interview with the author, please contact Ron Geskey at 248-894-1151, or email marketting2020(at)aol(dot)com

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Msgr. Theos New Book Discusses Choosing Life over the Demise of Deadly Disease

Brooklyn, NY (PRWEB) September 20, 2011

For author Msgr. Theo. Joseph, death was not too far away. After a barrage of medical tests, specialists had confirmed the worst - the diagnosis was cancer. The bad news however, did not conquer or cause the author of A Glorious Journey to fear or give up.

Bravely facing radiation therapy and surgery, Joseph decided to fight and to appreciate life for all that its worth and more. Readers will be inspired to greater heights of hope and faith with this courageous confession of a priest who chose life over the demise of a deadly disease.

A Glorious Journey is about the authors battle with and defeat of death. This true story will ultimately empower the audience with a stronger belief that the impossible is possible. In regards to overcoming challenging and life threatening odds, It can and has been done, says Joseph.

This book will help to strengthen others who know someone or who themselves face life and death issues in their own personal experience. As a text, those who know someone or who are suffering with similar challenges on their path will find this narration a necessary and beneficial volume.

This book will be featured at the 2011 Illinois Library Association Book Exhibit in Rosemont, Illinois, on October 19 to 20, 2011.

For more information on this book, interested parties may log on to http://www.Xlibris.com.

About the Author

Monsignor Theophilus Anthony Joseph, also called Msgr. Theo, is a priest from the Archdiocese of Castries on the Island of St. Lucia in the Caribbean. He graduated from St. Marys College in St. Lucia, the Seminary of St. John Vianney and the Martyrs of Uganda in Tunapuna, Trinidad, West Indies, Clinical Pastoral Education Institute in Bellevue Hospital, New York, The Pastoral Institute at Iona University, New York, and Glendale (Kensington) University in California achieving a masters degree in social psychology. Msgr. Theo also holds a doctorate in ministry from the Oblate School of Theology in San Antonio, Texas.

Msgr. Theo has written extensively in defense of the Catholic Church in St. Lucia and hopes to publish those manuscripts in the near future. After his priestly ordination in 1974, he has been involved in the pastoral ministry, serving as Pastor to many parishes in St. Lucia, St. Kitts, Monsterrat and Grenada. His longest period of Parish Ministry was as Dean of the Cathedral and Parish Priest of Castries, St. Lucia, where he remained for seventeen years. His love for the pastoral ministry led him to preach revivals in Nassau, Bahamas; Kingston, Jamaica; Georgetown, Guyana; St. Georges Grenada; Mesopotamia, St. Vincent; and Roseau, Dominica.

In the United States, he has preached revivals in many parishes in the Diocese of Brooklyn, the Archdiocese of New York and the diocese of Hartford, Connecticut. He has celebrated the Eucharist on many occasions with the Caribbean people in the Diocese of Rochester, New York.

On the Civil side, Msgr. Theo was made a Justice of the Peace (JP) in St. Lucia and was awarded the third highest national honor in St. Lucia, the St. Lucia Piton Medal (gold) S.L.P.M. (gold). He continues to celebrate life in spite of illness, pain and suffering, which has forced him to a medical sabbatical. He spends his time reading, meditating, praying and being thankful to God for all his gifts. His book A Glorious Journey is a very brief theological journey and he hopes the book will be helpful to those who are also on a journey.

My Glorious Journey * by Msgr. Theo. Joseph

From Baptism Priestly Ministry

Publication Date: July 13, 2011

Trade Paperback; $ 15.99; 86 pages; 978-1-4628-6122-4

Trade Hardback; $ 24.99; 86 pages; 978-1-4628-6123-1

eBook; $ 9.99; 978-1-4628-6124-8

Members of the media who wish to review this book may request a complimentary paperback copy by contacting the publisher at (888) 795-4274 x. 7879. To purchase copies of the book for resale, please fax Xlibris at (610) 915-0294 or call (888) 795-4274 x. 7879.

For more information on self-publishing or marketing with Xlibris, visit http://www.Xlibris.com. To receive a free publishing guide, please call (888) 795-4274.

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If You Think Incidental Meetings Are Just Incidental, Think Again - New Book Challenges Readers to Recognize the Impact Random Encounters Can Have on Their Lives

Dallas, TX (PRWEB) November 01, 2011

If you think incidental meetings are just incidental, think again, says Kristin S. Kaufman, former Hewlett-Packard powerhouse, current principal, Alignment, Inc., and author of new book "Is This Seat Taken? Random Encounters That Change Your Life" (Brown Books Publishing Group). We live in a world that is moving so fast, we are apt to miss much of what is happening right now."

Readers will discover the enormous impact that random encounters can have on their lives and how these encounters become a compass, pointing them on their own road to alignment, fulfillment and success.

"Is This Seat Taken?" offers important life lessons that force the typical executive - and indeed all of us - to ponder what it means to truly be present in the moment.

Drawing from real-life experiences, Kaufman reveals a collection of highly personal stories to illustrate how a wealth of wisdom may come from the most unusual and unlikely sources such as a taxi cab driver, a bartender, or clerk in a department store.

"Is This Seat Taken?" is an inspirational read interspersed with meaningful personal reflections," says Barbara Braham, PhD, MCC, author of "Finding Your Purpose."

Through a series of vignettes and notable takeaways at the close of each chapter, Kaufman hopes readers will learn the importance of random encounters and how they can change their lives

Whether you are a soccer mom or a jet-setting corporate executive who frequently travels to varied and far-flung places, Is This Seat Taken? illustrates the core idea of being present in the moment and opening oneself up to new ideas in order to become an authentic leader in life, says Stephen R. Covey, author, "The 7 Habits of Highly Effective People" and "The Leader in Me."

"Kaufman is brilliant in illustrating how chance encounters can provide rich opportunities to learn," says Ann V. Deaton, PhD, PCC, managing partner, Bounce.

Adds Robert Jordan, former US Ambassador to Saudi Arabia, partner, Baker-Botts, LLC, Kaufman has an uncanny ability to connect the wisdom of cab drivers and bartenders with the core issues of our everyday lives."

Through her deep, intuitive understanding and unique way of building trust, Kristin communicates stories that both teach and inspire us all, says Wendy S. Lea, CEO, Get Satisfaction.

The message is simple says, Christine M. Wahl, MAEd, MCC, Georgetown University, "pay attention and get engaged in life." Gary Kelly, CEO, president and chairman, Southwest Airlines adds, "The random encounter offers unplanned opportunity."

Thousands of individuals unknowingly contribute to the creation of our lives, says Kaufman. Over the years, these serendipitous exchanges have made imprints on my mind and heart and served as catalysts for my ongoing growth and development.

This collection of Kristins chance encounters may cause you to look at life and every stranger you meet a little differently. I have always believed that you can learn something from every person who comes into your life. says Ken Blanchard, coauthor of The One Minute Manager and Lead with LUV

To learn more about Kristin S.Kaufman and Is This Seat Taken? visit: http://www.KristinKaufman.com

Readers are invited to share their own random encounter stories for potential inclusion in her next book!

About Brown Books Publishing Group:

Brown Books Publishing Group is a Texas-based, independent publisher providing manuscript development, editorial expertise, website design, cover design, fulfillment and distribution, as well as marketing and public relations. A referral-only publisher, Brown Books has ushered in A New Era in Publishing where authors whove chosen to retain the rights to their intellectual property are invited to participate in the publishing process from start to finish. Relationship publishing is the mainstay of Brown Books Publishing Group and its many imprints: The Small Press, Brown Christian Press, Brown Books Digital, and Personal Profiles. For more information about BBPG visit http://www.brownbooks.com or to schedule an appointment with the publisher, Milli Brown, please contact Rayven Williams at rayven(at)brownbooks(dot)com or 972-381-0009.

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Introducing: The Internet Advocacy Book for Non-Profit Organizations and Cause Marketing Firms

Chicago, IL (PRWEB) September 5, 2007

The Internet Advocacy Book is for non-profit organizations and cause-marketers that use the internet to advocate for their cause. Starting today, the entire contents of the book have been published, and are freely available, at IssueMarketing.com.

The Internet Advocacy Book demonstrates how to win the battle for "share-of-influence" on the internet.

Topics covered include: internet keyword research, internet copywriting, inbound link campaigns, search engine optimization, internet advertising, internet press releases, advocacy blogging, internet outreach, email alerts, and affiliate programs.

Case studies of internet advocacy leaders are also provided, featuring: March of Dimes, PETA, Pew Center on Global Climate Change, VolunteerMatch.org, and Big Cat Rescue.

While "techies" may benefit from The Internet Advocacy Book, the intended audience is non-profit executives and cause marketers who wish to sway the opinion of a national audience to their point-of-view.

Rather than a "how to" format, The Internet Advocacy Book is written as a "how better to" guide, with laser focus on the best uses of internet-advocacy time. Readers are greeted with candid advice and insightful recommendations, without the bias or self-interest of rah-rah sales reps.

That approach is evident throughout the book. For each internet advocacy technique, coverage of advantages and disadvantages includes at least as many cons as pros. Self-assessment scorecards are provided to help readers identify areas of current strength as well as weakness.

The book's recommendations are concise and specific; so readers may find that they can accomplish many of their internet advocacy goals with in-house staff and volunteers.

The Table of Contents follows:

Chapter 1 Highlights: Keyphrase Research

Overview
First, Profile Your Audience
Target Keyphrases, Not Keywords
Select Your Keyphrases
Step 1: Brainstorm Keyphrases
Step 2: Add Keyphrases from Your Website's Log File
Step 3: Find Related Keyphrases
Step 4: Hijack Your Opponents' Keyphrases
Step 5: Leverage Online Keyphrase Tools
Step 6: Prune and Prioritize Your Keyphrases
Useful Tools

Chapter 2 Highlights: Internet Copywriting

Select a Primary Keyphrase for Each Webpage
Select Secondary Keyphrases
Identify Keyphrase Variations
Aim for Keyphrase Density of 3% - 7%
Structure Page Content Into Related Blocks of Text, with Relevant Headings
Insert Keyphrases Early in the Page Title and the Headline
Stuff, But Don't Clump
Replace Generic Words with Keyphrases
Use Keyphrase-Rich Hyperlink Text
Avoid Over Doing It

Chapter 3 Highlights: Inbound Link Campaigns

Earn Link Love by Offering LinkWorthy Linkbait
Linkbait: Humor, Conflict, and Controversy
Linkbait: Tools and Freebies
Linkbait: Case Studies and Research Findings
Linkbait: Interactive Games, Screensavers, and Ring Tones
Linkbait: Lists
Linkbait: Celebrity Photos and Interviews
Linkbait: Critical Reviews
Linkbait: Scholarships, Grants and Awards
Target the "Linkerati"
Request "Keyphrase-Rich" Text Links
Seek Inbound Links from Webpages with High Relevance and High PageRank
Request Links from Websites that Link to Your Major Allies and Opponents
Use a Contact Management System for Link Requests
Personalize Link Requests
Seek Inclusion in Editorially-Reviewed Internet Directories
Insert Inbound Links Into Educational Material Published at Web Guides
Recommend Your Website to Reviewers
Post, Tag, and Bookmark at Social Media Websites
Earn Links from Government (.gov) and Academic (.edu) Websites
Experiment with Paying Bloggers for Reviews... Selectively
Insert a Link in Your Response at Yahoo Answers
Insert Keyphrase-Rich Text Links into Job and Volunteer Postings
Insert Keyphrase-Rich Text Links into Press Releases
Insert Keyphrase-Rich Text Links into Syndicated Articles
Get Full Credit for All of the Webpages that Link to You
Add a "Link to Us" Button on Every Page of Your Website
Bestow a "Seal of Approval"
Avoid Reciprocal Links and Link Exchanges
Avoid Buying Text Links
Track Your Link Campaign Progress

Chapter 4 Highlights: Search Engine Optimization

Offer 100 Pages that Feature One Narrow Topic Per Page
Translate Topics Into Keyphrases that Attract At Least Moderate Search Activity
Lead Your "Title Tags" with Primary Keyphrases
Treat Description Meta Tags as Keyphrase-Rich Ads
Use the Keywords Meta Tag for Emphasis
Use Keyphrase-Rich Heading Tags
Copywrite for Search Engines
Insert Keyphrases into Alt Text, Image Names, and Image Captions
Use Your Primary Keyphrase in a Link to a Highly-Ranked Authority
Enhance Hyperlinks with Keyphrase-Rich Title Attributes ("Tool Tips")
Insert Keywords into URL Addresses
Do Not Use Frames
Don't Hide Your Content in Dynamically Generated Webpages
Don't Hide Your Keyphrases in Images or Flash
Offer Search-Engine Friendly Navigation Menus
Create an XML Site Map for Google, Yahoo, and MSN
Use a Robots.txt File to Focus Crawlers on Your Most Important Content
Use 301 Redirects as More than a "Forwarding Address"

Chapter 5 Highlights: Internet Advertising

Preview

Chapter 6 Highlights: Internet Press Releases

Be Newsworthy
In the Absence of Hard News, Create "Angles"
Earn Attention in Less than Eight Seconds
Write Like a Reporter
"Insert" Keyphrases
Hyperlink to a "Call-to-Action" Landing Page
Include Links to Visuals
Leverage Your Online Press Room
Earn Press Room Spidering by the Google Newsbot
Distribute Your Press Releases via Newswires
Distribute Your Press Releases Directly to Journalists
Pitch to Influential Bloggers... Carefully
Distribute Your Press Releases via Multiple Channels

Chapter 7 Highlights: Advocacy Blogging

Survey "The Conversation"... Then Assign a Blogger
Optimize for Search Engines
Select a Blog Content Style
Claim Your Blog on Technorati.com
Apply Technorati Tags to Your Posts
Ping the Blog Search Engines
Post Blog Content Regularly and Frequently
Categorize and Archive "Evergreen" Blog Posts
Create Blog "LinkBait"
Encourage Blog Readers to Subscribe
React to Ally and Opponent Bloggers
Embrace Feedback
Set Milestones and Track Your Progress

Chapter 8 Highlights: Internet Outreach

Use YouTube to Promote Your Cause
Use MySpace to Promote Your Cause
Use Facebook to Promote Your Cause
Use Flickr to Promote Your Cause
Use Del.icio.us to Promote Your Cause
Use Digg to Promote Your Cause
Use Care2 to Promote Your Cause
Use Wikipedia to Promote Your Cause

Chapter 9 Highlights: Email Alerts

Build Your Email List via Opt-In Registrations but Not Necessarily Double Opt-In Registrations
Build Your Email List via Co-Registration
Build Your Email List via Sponsored Mailings but Not Email List Rental
Build Your Email List via Exit Pop-Ups
Offer a Related Incentive
Highlight the Topic and Offer in Email Subject Lines
Highlight Key Points in Headings, Bold Text, and Call-Outs
Boost Email Response Rates by Appealing to the Basic Human Motivators
Boost Response Rates with Personalization and Dynamic Message Assembly
Boost Response Rates with Testimonials
Concept Photography: Boost Response Rates with Photographs that Convey Benefits
Test "Creative" and "Offers" Prior to Roll-Out
Test Using a Minimally-Sufficient Sample Size
Test New Email Concepts vs. Your "Control"
Customize Offers for Each Segment of Your Email List
Measure Email Success Based on Conversions, Not Just Click-Thrus
Test Every Time
Mail a Sequence of Emails to New Subscribers from 0 to 60 Days After Registration
Don't Assume that a Very Low Unsubscribe Rate is "Good"
Offer Both HTML and Text Email Formats
Test HTML Appearance and Function with Seed Accounts at Popular Email Domains
Monitor Inbox Delivery
Manage Email Bounces Proactively
Stay Off Email Blacklists
Apply for Whitelisting and Sender Authentication
Leverage Third-Party Email Software and Services
Comply with Email Spam Laws (Even If It's Not Required)
Incorporate Wiggle Room Into Your "Privacy Policy"

Chapter 10 Highlights: Affiliate Programs

Define a Meaningful and Measurable Objective
Calculate Your Maximum "Cost Per Action" (CPA)
Check Comparables Before Committing to Start-Up Costs
Assign an On-Staff Affiliate Manager
Select an Affiliate Network
Recruit Publishers
Motivate Your Publishers
Provide Banner Ads to Your Publishers
Offer Free Content to Your Publishers
Monitor Your Publishers
Optimize Your "Landing Page" for Conversion
Use Verified, Backed-Up Referral and Conversion Tracking

Chapter 11 Highlights: Case Studies

Big Cat Rescue
Pew Center
VolunteerMatch.org
March of Dimes
PETA

About Issue Marketing: Issue Marketing serves nonprofit organizations and cause marketers who leverage the internet to advocate for their cause. Issue Marketing is proud to host the online edition of The Internet Advocacy Book at our website, made freely-available to all.

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WWII Veteran Honors Memory of His Fallen Countryman in New Book

Malibu, CA (PRWEB) November 08, 2011

Remembering Private Lamb, a new novel written by WWII veteran Leon Cooper, is based on one of his war-time experiences.

In the novel, Cooper decides that Lambs remains are best left in the old battlefield, where he died. The remains of the Japanese officer are exhumed from Lambs grave. Like evil Ahab of the Bible, his bones are chewed upon by dogs, then tossed into a furnace.

In his Foreword, Ed Harris, movie great, says the title character is based on a real live, vital young man who was one of the fallen, a fellow serviceman whose name has been changed. Lambs story has haunted Leon throughout his life. Who was this man? What had his life been before it was taken from him? What were his dreams? His hopes? Private Lamb is thus a personal symbol for Leon of all those who lost their lives, not only in Tarawa, but in all of the wars ever fought.

Cooper goes to Tokyo to clear up the mystery of a Japanese officer buried in Lambs grave. While there, he falls in love with a Japanese widow and quickly finds his lifeand his brides--caught up in a campaign, passionately fought and fiercely resisted, to make Japan apologize for its war crimes.

In solving the mystery, Cooper takes us to:

An old Pacific battleground;
A controversial Japanese shrine;
A Japanese courtroom;
A storied New England town.

Cooper solves the mystery. The Japanese officer, his brides father, is the monster who commanded The Rape of Nanking and other horrors.

Cooper solves another mystery. Why did Private Lamb engage in utterly reckless behaviorhis medal cited extraordinary bravery and valor-- during the battle of Tarawa, finally resulting in his death?

Remembering Private Lamb is available online at Amazon, at Barnes & Noble and at other outlets.

Paperback. 215 pages. Price $ 14.95. Published 2011.

ABOUT THE AUTHOR

Leon Cooper was a 90 Day Wonder, a WWII volunteer who received his commission in 90 days. Three of his four years Navy service were in the Pacific. He was a landing craft officer, Boat Group Commander for his ship, taking part in six major invasions, landing assault troops on the beaches of the enemy-held strongholds of Tarawa, Kwajelein, New Guinea, Guam, Philippines and Iwo Jima.

Cooper was the CEO and also the CFO of major corporations. During a ten-year period his marketing company sold his patented products throughout the world. He is now a film producer, screen writer and a published author of three books about the Pacific War. A widower and father of five children, he lives in Malibu, California.

He received his Bachelors Degree from the University of Illinois and did graduate studies at the University of Michigan.

MEDIA CONTACT for review copies and interviews:

Leon Cooper

leoncooper(at)verizon(dot)net

310-457-2832

http://www.rememberingprivatelamb.net

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