Why Would a Business Owner Consider Selling a Business in this Economy? Los Angeles CFO Services Firm CFO Edge has the Answer

Los Angeles, CA (PRWEB) September 20, 2011

Los Angeles business owners contemplating a business sale do not have to wait until the economy improves to achieve premium sale prices for their companies.

On the contrary, many companies are in an acquisition mode right now, says Arthur F. Rothberg, Managing Director of CFO Edge, LLC, a Los Angeles CFO services firm.

Strong companies with solid credit ratings have access to low-interest capital, and they are always considering acquisitions that will help them broaden their customer bases, drive more sales, and become more profitable, he adds.

Maximizing business value is based on creating a comprehensive exit plan and engaging in thorough sell-side due diligence. To support these best practices, CFO Edge announces the release of a complimentary white paper, Planning a Business Exit, that can be downloaded at the Los Angeles CFO services firms website.

Authored by Mr. Rothberg and based on his experiences as an exit planning advisor to large privately-held corporations, as well as mid-sized and small businesses, the white paper addresses challenges and recommends action in areas like the following:

What should be in an exit plan
The eight methods for exiting
Valuing the business
Identifying investors
Timing the exit
Negotiating and transacting the deal

Commenting on the proactive stance that is essential, Mr. Rothberg notes, Buyer due diligence is a given, and it is equally important for sellers to commit to the same process. Discovery and preparation are more important than ever as they identify strengths to emphasize and address limitations that can kill a deal. And because buyers are more deliberate and discerning, packaging is critical. Success selling a business is as much about the sizzle as it is about the steak.

Owners looking at exiting their businesses face many tough questions: Will the staff and customers be taken care of? Is a sale to investors or management better? How long will the selling process take? Readers of the white paper will come away with fresh perspectives on these areas, as well as on other important financial, operational and personal issues in play.

Proactively preparing for a sale, maintaining overall selling process control, and realizing the maximum value of a businessthe Planning a Business Exit white paper addresses all to help business owners achieve the best possible outcomes as they take on one of the most significant milestones in their careers.

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Digital Marketing Firm AdPearance Expands

Portland, OR (PRWEB) November 01, 2011

AdPearance (http://www.adpearance.com), a growing integrated digital marketing agency providing data-driven campaigns and results in search, email, social and online, has seen major growth since opening in 2009. The agency is pleased to announce seven new hires and promotions, which will help service new clients such as Spirit Mountain Casino.

As a new agency, we feel fortunate to experience such rapid growth given the trying economy, said David Steinberg, co-founder and CEO of AdPearance. Local companies like Spirit Mountain Casino as well as higher education institutions are partnering with AdPearance to help navigate the digital marketing landscape to grow their business. Weve recruited some of the top talent in the industry to fuel this growth.

AdPearance is pleased to welcome the following new members to its team of data-driven marketing experts:

Geoffrey Shauger is the agencys new lead software engineer. He is responsible for establishing software development processes and platforms, along with day-to-day operations of the software development and project teams in liaison with third party IT organizations. With more than ten years of experience at Xerox in development and business objectives, Shauger is pleased to join the AdPearance management team to explore new technologies and mentor new programmers.

EJ Etherington is now an AdPearance web developer who will focus on web applications to support SEO theory. He will apply search engine marketing (SEM) research to inform menu building and strategy intake for AdPearance clients. Etherington earned his Masters degree in applied biotechnology from Oregon State University.

Jim Nowierski is the agencys direct marketing lead, responsible for paid search, shopping comparison and display advertising services. His background in both business economics (with experience as a financial analyst at Hewlett Packard) and public relations (with a Masters degree in strategic public relations from University of Southern California) make him an asset to the AdPearance team. Nowierski is excited to apply his passion for economics and creativity in new media to his work for AdPearance clients.

Pippa Callanan has been promoted to lead search engine optimization (SEO) strategist, senior marketing specialist and team manager for the agencys SEO and website planning team. Callanan is responsible for the agencys understanding of search engine authority, importance and relevance, in order help clients rank in organic search results. Callanan also directs the SEO strategy of website planning while simultaneously supporting clients creative vision for their digital presence. Callanan joined AdPearance to pursue her passion for philosophy, math and data analysis.

Jordan Sowers has joined the agency as a visual designer to strategically create positive brand experiences and drive the creative direction of websites and online campaigns. Sowers graduated with a double major in marketing and advertising and a minor in graphic design from Portland State University.

Vincenza Passalacqua has joined the agencys marketing and SEO strategy team. As a recent graduate of the University of Oregon Clark Honors College, Passalacqua brings new energy to the team while helping to implement social media strategies to increase visibility, audience engagement, SEO and web traffic for agency clients, such as: Pacific Office Automation, Knez, Aptus Financial and Altruwood.

Anne Jansa recently joined the AdPearance team as a marketing specialist. She is responsible for incorporating SEO into website planning, which includes anything from designing website navigation and functionality to providing site audits.

About AdPearance

AdPearance, Inc. is a Portland-based digital marketing agency specializing in paid search, search engine optimization, local search, social media marketing, email marketing and Web site design and development. Our philosophy is simple: use data available online to inform marketing decisions for the most return on investment for our clients. By engaging consumers and compelling them to act, we can guarantee results. For more info, visit http://www.adpearance.com.

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