The Drudge Report's Ad Impressions, Yahoo's Trademark Policy, And "Yourcompanysucks.com" domains, All Featured In The Debut Of SEM Report Card

Phoenix, Ariz. (PRWEB) July 20, 2007

No one is excluded from scrutiny or praise in the debut of Semreportcard.com, an interactive journal with an unconventional approach set to explore the evolving world of online business and search engine marketing. SEM Report Card turned heads following its launch in late May as Tom Crandall, CEO of Ayohwahr Interactive, editorialized on such topics as Yahoo's trademark policy, questionable tactics by the Drudge Report, and brand protection issues with companies like Allstate Insurance.

Crandall, a relentless brand advocate in the online space, shares his experiences and industry insight with a fresh, new approach to search engine marketing for brands in SEM Report Card. An expert on brand marketing online, coupled with his understanding of the importance of brand protection on the web, Crandall shares his views with a no-holds-barred approach. Crandall provides insight on areas of opportunity for some of America's leading brands while addressing many of the issues facing Brand Marketers today.

"I am excited to address these issues in a public forum. I hope to spark some debate and more importantly, encourage frequently searched brands to find the path to maximum profitability online," said Crandall.

Some of the recent topics discussed on SEM Report Card include:

The questionable tactics used by the Drudge Report to increase pageviews, thereby inflating the numbers reported to current and prospective advertisers. An issue which is especially alarming to interactive marketing professionals who manage online advertising campaigns based upon CPM models.

A practical look at how brands advertising in Glamour Magazine support their offline campaigns with online messaging and calls-to-action, to truly engage targeted prospects and develop a brand relationship.

Dramatic screenshots of searches for Best Buy explain how Yahoo Search Marketing's trademark policy negatively affects brands; an issue which bobs in and out of the headlines as companies seek to protect their IP assets in the online space.

And a look at a brand protection issue that is scarring major brands in the search engines. Companies such as Allstate Insurance and University of Phoenix ignore negative websites (i.e. Allstateinsurancesucks.com) which are prominently visible in the first page results of Google. Learn how to eliminate or mitigate unwanted visibilty in your "brand real estate."

SEM Report Card has already made an impression on industry leaders and practioners alike since its launch. As He addresses everything from brand performance online, to the successes and failures of many to adequately protect their trademarks, copyrights and other IP assets in the online space, Tom Crandall is starting some conversations that need to be addressed. Expect this and more as SEM Report Card continues to spike debate.

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Avvo Reports Substantial Increase in ePatient and eClient Queries To Expert-Only Medical & Legal Q&A Forum

Seattle, WA (PRWEB) September 20, 2011

Avvo, the largest expert-only health and legal Q&A resource and directory (http://www.avvo.com), today reported a substantial increase in ePatient and eClient queries to its Q&A forum over the past five months, fueled largely by an increase in questions around health topics including facial treatments and diabetes, as well as legal topics such as social security and family law. From April to August of this year, Avvos Q&A forum has grown more than 50% by providing people expert advice when they need it most. Each month 50,000 questions and answers are submitted to Avvo, with a response rate of more than 90%, and on average, Avvo users receive free personalized advice from an Avvo-rated and verified doctor or lawyer every 90 seconds.

Today, to further aid consumers looking for medical or legal advice, Avvo has launched a new homepage that features a single search box that visitors can use to either ask a question or find the right professional.

Since 2007, by taking 3-5 minutes to answer a question on Avvo, it is estimated that verified lawyers and doctors have provided 25,000 hours of free medical and legal advice to Avvo ePatient and eClient consumers. And in return, those professionals answering questions have received 7 times more contacts than those who do not participate in the Q&A forum.

"More and more consumers are realizing that search engines, social networks and other Q&A sites simply dont have the ability to provide expert advice and answers to their medical and legal questions and concerns. As a result, theses ePatients and eClients people who are empowered to use the Internet to take charge of their health and legal affairs are turning to Avvo, said Mark Britton, founder and CEO of Avvo. Avvos Q&A forum provides people the customized information they need when they need it most to make better and more confident health and legal decisions, while providing a platform for professionals to showcase their expertise and engage with prospective patients and clients in a more meaningful and effective way.

Tens of thousands of lawyers and doctors from all 50 states and the District of Columbia participate in Avvos Q&A forum, responding to ePatient and eClient queries (from consumers who are typically local to them geographically), and providing those consumers with expert advice that is more personal and reliable than sites providing general information and reviews or answers from unqualified or unknown users. Consumers may ask questions anonymously, but all professionals are identified and verified so consumers not only know who is answering their question, but they can also review the experts Avvo profile and Avvo Rating and contact that professional directly for services. Consumers can also search the Q&A archive to find questions and answers on their topic of interest.

In just four years, Avvo has grown to become the largest expert Q&A forum and directory of health and legal professionals available online. In addition to its expert Q&A forum, Avvo offers detailed profiles and unbiased ratings on a scale of 1 (extreme caution) to 10 (superb) for more than 90 percent of the practicing doctors and lawyers in the United States.

Now more than ever before, people are going online to research their legal issues, as well as their options for recourse, before actually hiring a lawyer, said Jay Tiftickjian of Tiftickjian Law Firm, P.C. in Denver, Colorado. Avvos Q&A forum allows us to connect with people in a more meaningful and personal way.

Avvos Q&A forum provides ePatients this growing group of people taking more control of their health affairs the personal and trustworthy information they need to make smart decisions about important life issues and more confidently choose a provider, said Uday Devgan MD of DevganEye.com in Los Angeles. Avvo also provides professionals like me the opportunity to go beyond advertising and truly show my knowledge and experience, not only to prospective patients, but also to other physicians making referrals.

Eight in ten Internet users have looked online for health information, according to a May 2011 study by the Pew Internet and American Life Project, and ePatients say the Internet has had a significant impact on the way they care for themselves and for others.

The top five topics researched by ePatients in Avvo medical Q&A forum in August:

1.