No one is excluded from scrutiny or praise in the debut of Semreportcard.com, an interactive journal with an unconventional approach set to explore the evolving world of online business and search engine marketing. SEM Report Card turned heads following its launch in late May as Tom Crandall, CEO of Ayohwahr Interactive, editorialized on such topics as Yahoo's trademark policy, questionable tactics by the Drudge Report, and brand protection issues with companies like Allstate Insurance.
Crandall, a relentless brand advocate in the online space, shares his experiences and industry insight with a fresh, new approach to search engine marketing for brands in SEM Report Card. An expert on brand marketing online, coupled with his understanding of the importance of brand protection on the web, Crandall shares his views with a no-holds-barred approach. Crandall provides insight on areas of opportunity for some of America's leading brands while addressing many of the issues facing Brand Marketers today.
"I am excited to address these issues in a public forum. I hope to spark some debate and more importantly, encourage frequently searched brands to find the path to maximum profitability online," said Crandall.
Some of the recent topics discussed on SEM Report Card include:
The questionable tactics used by the Drudge Report to increase pageviews, thereby inflating the numbers reported to current and prospective advertisers. An issue which is especially alarming to interactive marketing professionals who manage online advertising campaigns based upon CPM models.
A practical look at how brands advertising in Glamour Magazine support their offline campaigns with online messaging and calls-to-action, to truly engage targeted prospects and develop a brand relationship.
Dramatic screenshots of searches for Best Buy explain how Yahoo Search Marketing's trademark policy negatively affects brands; an issue which bobs in and out of the headlines as companies seek to protect their IP assets in the online space.
And a look at a brand protection issue that is scarring major brands in the search engines. Companies such as Allstate Insurance and University of Phoenix ignore negative websites (i.e. Allstateinsurancesucks.com) which are prominently visible in the first page results of Google. Learn how to eliminate or mitigate unwanted visibilty in your "brand real estate."
SEM Report Card has already made an impression on industry leaders and practioners alike since its launch. As He addresses everything from brand performance online, to the successes and failures of many to adequately protect their trademarks, copyrights and other IP assets in the online space, Tom Crandall is starting some conversations that need to be addressed. Expect this and more as SEM Report Card continues to spike debate.
###
